Which marketing plan is most effective for SaaS in 2024?

How do you promote your product or website?
How much of a conversion rate do you have?
Do you use sponsored ads or do you do it naturally?

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With our Linkedin outreach, we saw some success… Nevertheless, it’s somewhat time-consuming and has some limitations (20 connect requests per day).

Additionally, we’re experimenting with Facebook ads, but so far we’ve only used play money.

Curious about what other people have to say…
Probably not a one-size-fits-all strategy, though; for example, selling to businesses is probably not the same as selling to independent contractors, etc.

I utilize SEO for website marketing. To increase SEO, organize your material into topic clusters using pages.

Here, you can gain authority on particular subjects and raise your search engine results.

2/ You can begin participating in specialized online forums that are associated with your SaaS offering.

3/ Work together to offer bundled solutions or co-market with related SaaS products.

Prioritize organic before paying for scale. To begin creating a devoted following and sufficient awareness, start with organic methods.
Once your base is strong, expand your audience by running sponsored advertisements.

While SEO is difficult overall, SaSS companies have an edge over publishers because they don’t have to concentrate on highly competitive, high volume keywords in order for SEO to be a good return on investment channel. All you have to do is identify the problems that your target audience faces and provide excellent content that addresses those problems.
It is truly possible to pursue keywords with less than 100 monthly searches and still generate a sizable income from the organic channel.

What application are you utilizing for the outreach on LinkedIn?

I am currently searching for such a utility to include in this tool and resource directory that I am compiling.
Curious about additional helpful and cost-free technologies that are often utilized by businesses.

I designed Seoheister specifically for this purpose, so bear with me while I do a little self-promotion. In essence, it’s a website that, when receiving a rival’s URL, determines what and where that competitor ranks the highest. From there, it uses semrush apis and other services to build content that is comparable to that of your competitors but has a higher rating. avoids Google’s AI detection as well.