How is your experience with Google Ads?
I ran Google Ads for three months, and I won’t do it again until I reach the milestone of one hundred paying clients. lost about $1200 and acquired a small number of free trial users
Here’s my experience with Google Ads:
Duration: 1 month
Total Spend:$200
Results:
- 150 new users
- 2 positive testimonials
- Only 1 paid user ($40) and I’m not even sure if they came through Google Ads or another platform!
A few points to consider before drawing any conclusions: - I had zero experience with Google Ads and was just experimenting on my own.
- My campaign wasn’t fully optimized since my SaaS is an extension/add-on for an existing product (Pinterest). As a heads-up, Google doesn’t allow using well-known brand names in ads, or at least I couldn’t figure out how to do it.
- The campaign was around 60% optimized. If your product isn’t an add-on for another company, you should be fine.
Hope this helps!
You either built something so unique google had no option but to show it to the proper people who really needed it or you should have bought a lottery ticket that day. Google advertising is incredibly difficult, because if you miss a single checkbox, your advertisements will cost $700 per click in Uzbekistan, and you won’t know till the next day.
It’s somewhat of a niche product—it’s a Pinterest picture generator for blog articles. However, you are correct 80% of the traffic I got came from Kenya, Pakistan, and India.
I’ve previously used Google AdWords for B2B, and while it can be effective, unless your targeting is extremely precise, it’s always costly. SaaS is all about reaching the right audience at the right moment in their purchasing process, particularly in the B2B market. For me, it was more effective to combine Google Ads with more direct outreach techniques. In actuality, interacting with prospective customers more directly and affordably was greatly improved by automating Instagram outreach. Make sure your keywords are really specific and think about combining Google AdWords with other outreach platforms if you decide to run them.
It’s the quickest and easiest way to drive qualified traffic for A/B testing, test viability (will customers sign up and enter a valid credit card), and scale. However, it’s pricey. I currently have Google Ads running for my service. Although I’m receiving paid subscribers, the campaigns aren’t currently making money. Rather than hustling for a year or two to find out, I’d like to spend a few thousand and see if I have something within two months. Life is far too brief. Paid advertisements help me identify what I should focus on sooner because we likely have three major life changes.
I think it’s simple to throw a lot of money at them without really knowing what’s going on. I enjoy using Twitter ads for small consumer firms because they allow you to see who is engaging with the product and leaving comments. This way, even if no one purchases the product, you can still gain some valuable insights. You also have more control over the advertisement’s appearance, and they are authorized more quickly.
Indeed, even with a tiny market.
When a large number of people are looking for your product or a solution to their issue, intent-based search advertising perform well.
Because of this, when you reach a larger scale, Google ads may end.
I suggest employing meta advertisements to address this and gradually improve your entire company. More people will look for your goods, read your material, and become paying customers the more attention you garner on social media.
I’m happy to chat about this all day; DM me if you want additional details.